When Considering An Overall SEO Strategy Don’t Forget Forum Posting Laborious and time intensive, forum posting is an important element our team at Hunter Marketing often call out when creating an overall SEO strategy. One of the oldest interactive type of websites on the internet, forums are an excellent way to interact with specific communities, speak directly to individuals in need of your services, prove you are the authority on […]
Most Effective Tactics to Increase Online Conversions
Driving Conversions Through Optimization Like a brick and mortar store, your online website should usher customers through the steps necessary to increase sales revenues. The process of adjusting your website to increase conversions and revenues is called conversion rate optimization. Conversion rate optimization (CRO) involves optimizing various aspects of a website or marketing campaign to improve the overall conversion rate. What is a Conversion Rate The conversion rate is a […]
Add More Pages to Increase Your Rank
One of the most common questions we receive as an SEO company is how to increase page rank and be found under more keywords. Not only do we find that people are looking for shortcuts on ranking number one, but for more keywords than ever before. To truly maintain a constant top level rank there really aren’t shortcuts, but one surefire way to achieve this is by adding more pages […]
Google to Stop Showing Right Sidebar Ads on Desktop
Have you noticed something missing from Google searches on your laptop lately? Probably not, but it’s more likely that you feel like something is missing than notice it. The item you are missing are the ads that use to appear on the right hand sidebar of search results. Why You Don’t Notice Ads Are Missing Many consumers suffer from a phenomenon known as “Marketing Blindness” which prevents them from consciously […]
The Phenomenon of Marketing Blindness
As more and more ads are displayed to consumers everywhere they turn, less and less of them are consciously noticed by the average consumer. In fact, this is such a widespread phenomenon in the marketing industry that analysts have coined the term “Marketing Blindness” to associate with it. In this article we will discuss Marketing Blindness and how it has changed advertising strategy. What is Marketing Blindness? Before we discuss […]
Authorship is Alive? I was at their Funeral
I always find it amusing when people that don’t stay up to date start talking about things they don’t know about. For anyone out there still walking around and talking about how cool Google Authorship is and how it effects their ranking, I hate to break it to you, but that test is dead. What Google Authorship Was Google Authorship was Google’s primary way to allow the authors of content […]
Optimize Your Images
Images are usually something that the average SEO professional does not talk about, but they are vital for building a natural and effective website. Images will not only drive traffic to your website, but can also provide it with a whole new aspect of search results that many marketing professionals often overlook. Optimizing images will help your website rank higher in all search engines. Most people will argue that images are […]
Responsive Website Design & Conversion
With mobile usage continually outpacing desktop and laptop usage it is no wonder that a focus for website design has shifted towards making the user experience on their mobile devices as smooth as possible. Smartphones and tablets have no doubt taken the place of desktops, as the users demand access everywhere they are. Increased mobile demand created a divide in the market as some migrated towards having a mobile design […]
Optimize Your Content Across Media
With all the tools that automatically syndicate your blog posts to the top social media engines optimizing for individual media outlets have become a harder case to make to business owners. The fact is that these tools syndicate without any effort and often minimal cost. Helping companies understand the need to customize messages according to individual media platforms has become increasingly challenging for marketing companies. While most people generally understand […]
The Power of Optimization
Relying on backlinks to increase traffic to your website could take years to gain a noticeable increase. Here are a couple of techniques you can incorporate into your website to increase your traffic. These adjustments and inclusions will decrease the amount of time it will take to increase traffic, and will compliment other online marketing campaigns helping your budgets stretch further. Review Your Site Many people simply look at the […]
Gaining Traffic the Long-Tail Way
Service providers seem to all be bidding for the same placement in search engines, the coveted first place on the first page for their search terms. With a pay-per-click campaign you may be able to achieve this placement quickly, but when your budget is gone so is your placement. To achieve this placement, or placement that gains you leads and ultimately increases your revenues marketers often suggest using more specific, […]
Converting Leads to Closed Business
For years an emphasis from corporate clients to marketing companies was the generation of leads. The marketers efforts were measured by the number of clicks, calls, form fills, downloads, or Internet sales. Marketing companies had a gap between the generation of the leads and the conversion to sales that companies ultimately want. This gap filled with a lot of finger pointing and disgruntlement between sales directors and marketing companies. In […]
Hunter Marketing Group Makes Top 50
It comes as no surprise that Hunter Marketing Group is one of the best website design and marketing companies in the Las Vegas Valley, so when UpCity named us as one of the Top 50 website design and marketing firms in our desert city, we were glad they liked our work well enough to place us on their list. As you may know, UpCity travels to the cities around the […]
Easy Ways to Rank Organically
In the world wide web, top ranking the most highly sought after position, and with so many people wanting the same thing, it goes without saying that it’s a challenge to get there. While everyone wants to be there, seldom do we find SEO companies and marketers with the patience, dedication, and knowledge to actually achieve top organic search position. There is no single answer to this life long SEO […]
Reverse Psychology for Search Engines
We have all used it at one time or another. Whether in our professional, educational, or domestic lives, reverse psychology is an effective means of getting what you want from stubborn sources. As google, yahoo, bing, ask and the other search engines continue to change the game, I have found success in using this technique. Don’t Follow Me It has been a long standing rule that if you want to […]
3 Ways to Get Started with Remarketing
Last week we discussed the changes to Google Analytics and the advanced segmentation released in July of last year. In the next week everyone should have the ability to achieve the full power of the enhanced segmentation in a newly released Remarketing with Google Analytics. This new release will allow users to create Remarketing lists more easily based on origin, demographics and behaviors of website users, allowing marketers the ability […]
Will You Be My Valentine, Google?
Google released a more powerful version of segmentation in July of last year. After some time in using the advanced segmentation we can safely say that we are in love. Here is why we agree that this is the most powerful feature in Google Analytics. Advanced segmentation allows you to isolate and analyze the variable subsets of your traffic. Sure there are predefined segments such as “Paid Traffic” and “Visits […]
What’s All the Buzz About?
Whether you are a nuance or a veteran at understanding search engines and their algorithms, chances are you know that the major players, such as Google, update the way that they index the information they display to you from time to time. The Penguin and Panda changes have continued to update, almost on a daily basis, for years now. So, what is all the buzz about a hummingbird? In August […]
Effective Strategies for Growing Online Sales
One of the biggest challenges for most small businesses are increasing traffic and sales through ecommerce stores. Most online store owners know their products, their vendors, their competition, but don’t have the first clue on how or where to start to stand out from the crowd. In this post you will see some of the tips our team here at Hunter Marketing Group have developed as effective strategies for online […]
Make the End of the Year Count
As the holiday season quickly approaches and the last few shopping days, 5 to be exact, are full of last minute shoppers trying to get the best deal on their must-have items, brick and mortar retailers are your last hope. Or so you may think. This holiday season saw Cyber Monday reporting record breaking sales this 2013 holiday season, with the highest record breaker being sales on mobile devices. Then […]
