Cutting Down on Spam. Making Email Safer for All. Deliverability requirements of bulk email marketing campaigns ensures inboxes don’t get flooded with unwanted and unrequested emails, otherwise known as spam. Tightening up on these requirements ushers better practices across marketing campaigns, even from the most unwilling marketers. Google and Yahoo have announced new requirements for sending emails that will be effective in Q1 2024 and some providers have already begun […]
Revenue Boosting Marketing Strategies of 2023
Make This Your Year By Deploying These Strategies As the new year rises, so do the expectations for business and sales growth. At Hunter Marketing, we work with our clients to customize and create strategies to help our clients grow. While there is no single strategy that offers fool-proof success for every business, the following strategies may be adopted to offer immediate success. Speaking to a seasoned omni-channel, multi platform […]
Canceled In-Person Events Impact Local Organizations
Changes to Local Craft Shows & Annual Events are Imminent “The show must go on,” is ringing in the ears of local organizations impacted by the 2019 novel coronavirus. Many local serving organizations host in-person events and fairs from Halloween through New Years to catch all the busy holiday shoppers, and the revenues they bring with them. Artisans, local eCommerce and those with blends of online and bricks and mortar […]
Google to Stop Showing Right Sidebar Ads on Desktop
Have you noticed something missing from Google searches on your laptop lately? Probably not, but it’s more likely that you feel like something is missing than notice it. The item you are missing are the ads that use to appear on the right hand sidebar of search results. Why You Don’t Notice Ads Are Missing Many consumers suffer from a phenomenon known as “Marketing Blindness” which prevents them from consciously […]
The Phenomenon of Marketing Blindness
As more and more ads are displayed to consumers everywhere they turn, less and less of them are consciously noticed by the average consumer. In fact, this is such a widespread phenomenon in the marketing industry that analysts have coined the term “Marketing Blindness” to associate with it. In this article we will discuss Marketing Blindness and how it has changed advertising strategy. What is Marketing Blindness? Before we discuss […]
Define Your Marketing Budget: Know Your Market
When you are trying to come with your company’s first marketing budget, it can seem like an impossible task. First, you must decide how best to reach your customer base, how to track your expenditures and most importantly, you have to understand what is needed to determine your costs of customer acquisition and what roles these costs will play in increasing your marketing ROI (return on investment). Since sales and […]
Local Marketing vs Marketing Agency
More businesses are seeing a benefit from online marketing, as more and more customers are acquired through various online and social media marketing channels. With our instant gratification society, as technology advances, consumers and business people demand the ability to have up to the minute results and reporting. It is more important than ever to stay on top of the marketing for your business. While businesses understand that they need […]
Responsive Website Design & Conversion
With mobile usage continually outpacing desktop and laptop usage it is no wonder that a focus for website design has shifted towards making the user experience on their mobile devices as smooth as possible. Smartphones and tablets have no doubt taken the place of desktops, as the users demand access everywhere they are. Increased mobile demand created a divide in the market as some migrated towards having a mobile design […]
Engagement Facts About Facebook
Facebook engagement seems to be a hit or miss for many business owners that dabble in taking on their own social media campaigns. Knowing when and what types of posts will get them the most engagement can boost your post naturally with your followers and help your content go viral. So just how do you accomplish this on your own? Post on Fridays On Facebook you want your followers to […]
Hashing out Hashtags
The item formerly known as a number sign or pound sign has gained a lot of notoriety as Twitter started a trend that has now become so mainstream that they are used in spoken language and every social media forum available. This article will explain some common uses for hashtags in an effort to help you hash out the best way to incorporate them into your online marketing campaigns. What […]
Getting to Know Your Market
One of the best ways to stretch your marketing dollar further is to understand your market. As a savvy business owner you know your products and your services, and can likely speak all day on those topics without preparation. Knowing how to speak to the market that is most likely to purchase your products and services is a lot easier said than done. No marketing strategy can be successful without […]
Google My Business: Will It Finally Fix Local?
Google has done it again, they’ve changed their local portal for small businesses in an effort to resolve the ongoing issues with local. Like most small businesses and marketing companies that continue to use Google’s local search as one of the places we attempt to gain visibility and traffic through, we have our doubts that the latest changes will finally be the answer. Google Local – A Short History Without […]
Pinterest Goes Promoted
After an announcement last September that Pinterest planned to offer promoted pins, they have finally reported a list of brands in their first round of testing. With their announcement of a dozen well-recognized brand names like Gap, General Mills, Target, Kraft, Expedia and ABC Family taking position to have their pins appear more prominently in search results, we all have to wonder how it will change the feel of Pinterest […]
Heartbeat: Has the Heartbleed Bug been Overblown?
No doubt you have heard about the “Heartbleed Bug” and know that it has something to do with Internet security hacks. The long string of Internet security risks has likely hardened you to springing into action with the release of yet another bug. Since Target caused such an uproar when their security was breached it seems as if a new familiar name is breached on a regular basis which makes […]
Virtual Reality versus Augmented Reality
Virtual reality is a term most of us are familiar with, but is augmented reality trending to take over? Many interactive marketers believe the answer is yes. What is Virtual Reality? Most of us are familiar with that VR is, a computer generated, interactive or 3D environment. One which may be defined as virtual in which a computer has generated all elements, interactive where the user decides what happens and […]
5 Marketing Trends to Watch in 2014
The ever changing landscape that is digital marketing is a constantly moving target, which means that watching the latest trends is how you stay on top. As experienced online marketers, we have seen our fair share of trends come and go. Learning what to look for as long-term marketing solutions is key to any marketers success. In 2014, we are sure that these trends will continue to gain momentum and […]
Coffeehouse Disloyalty Cards. Beating Starbucks?
Are These The New Trend? In this age of corporate conglomerates monopolizing industries, small business owners are uniting and utilizing a new tactic to gain market share directly from consumers. The aptly named disloyalty cards are not exactly a new concept, but one picking up steam in one specific industry, coffee. As independent coffeehouse owners establish an alliance against the corporate conglomerate that needs no introduction, Starbucks, the disloyalty concept […]
