Ins & Outs of Google Ads Requirements Increasing your brand reach, potential customer pool, and connecting with new customers begins with a powerful advertising campaign. Starting with Google Ads account verification is a great first step to promote your products and services. To begin, you’ll need to create an advertising account in Google Ads. The very next step is verifying that account. But why? Before we get into the reasons […]
Inbox Protection Rules May Impact Email Marketing Campaigns in 2024
Cutting Down on Spam. Making Email Safer for All. Deliverability requirements of bulk email marketing campaigns ensures inboxes don’t get flooded with unwanted and unrequested emails, otherwise known as spam. Tightening up on these requirements ushers better practices across marketing campaigns, even from the most unwilling marketers. Google and Yahoo have announced new requirements for sending emails that will be effective in Q1 2024 and some providers have already begun […]
Basics of Business: Building Better Sales Channels
3 Essentials to Filling Sales Funnels Many business owners are professionals that decided to branch off and create a business built on their reputation, solid work ethic, and quality professional skills. While there’s no doubt potential exists to be successful, it is a common gap between the services they provide clients and the client acquisition process that causes them to have an uphill struggle to finding their success. While hiring […]
Cashless Controversy
A Tale of Credit Cards and Consumer Behavior In the wake of the pandemic and rising crime rates many businesses have selected to eliminate cash payments from their businesses entirely. Recently I went to pick up a to-go order and was shocked to see that they wouldn’t take my cash. At a hair salon I was encountered with the same thing. Both places were more than happy to take cash […]
SEO Strategies That Work: Forum Posts
When Considering An Overall SEO Strategy Don’t Forget Forum Posting Laborious and time intensive, forum posting is an important element our team at Hunter Marketing often call out when creating an overall SEO strategy. One of the oldest interactive type of websites on the internet, forums are an excellent way to interact with specific communities, speak directly to individuals in need of your services, prove you are the authority on […]
Most Effective Tactics to Increase Online Conversions
Driving Conversions Through Optimization Like a brick and mortar store, your online website should usher customers through the steps necessary to increase sales revenues. The process of adjusting your website to increase conversions and revenues is called conversion rate optimization. Conversion rate optimization (CRO) involves optimizing various aspects of a website or marketing campaign to improve the overall conversion rate. What is a Conversion Rate The conversion rate is a […]
Bud-Wise-Up: Lessons on Introducing Brand Inclusivity
A How To Guide On Incorporating Cultural Issues Into Your Brand Identity In this article we will be discussing backlashes and boycotts when brands don’t listen to their customer base while attempting to include new audiences and change with the times. This popular topic has been triggered by the recent Anheuser Busch inclusive ad campaign, and it’s resulting downturn on their stocks and revenues. As it continues to play out […]
Pink Floyd’s Prism Controversy
How A 50 Year Old Graphic Sparked Controversy In 2023 As branding and graphic design professionals, we can safely say that the branding success story of 2023 will be a revamped 50 year old album cover. In the world of branding and advertising the goal is to develop something that transcends generations, maintains relevance through decades, and will capture attention while being highly shareable. The trendy terms associated with these […]
Revenue Boosting Marketing Strategies of 2023
Make This Your Year By Deploying These Strategies As the new year rises, so do the expectations for business and sales growth. At Hunter Marketing, we work with our clients to customize and create strategies to help our clients grow. While there is no single strategy that offers fool-proof success for every business, the following strategies may be adopted to offer immediate success. Speaking to a seasoned omni-channel, multi platform […]
PCI Compliance & Website Security
Staying Secure in the 2020’s We’ve all seen what happens when security is violated. Customer information is compromised and confidence in providers is damaged or entirely lost. Maintaining proper security with customer information is one way to protect your customers, your business and to avoid being a negative headline. PCI Compliance is one of the ways to protect customer data when operating a website. What Is PCI Compliance? Even PCI […]
The Cobbler’s Kids Get a New Website
There is a lot of truth to the old saying that the cobbler’s kids have no shoes. The idea that you can get so busy that you don’t take care of yourself resonates a lot. We have resembled this ourselves. We’ve Updated Our Brand We have a new version of our branding. We’ve updated to a bolder font, added marketing to our brand and made a version that we feel […]
Top 10 SEO Tips For 2021
“How Do I Show Up At The Top?” If it were really that simple, Google wouldn’t have been able to pull in about $40B in advertising revenue in 2019. In fact, it’s the challenge of having your business show in front of valuable clients when they are shopping, or better yet at the point of purchase, that makes that advertising so valuable. In 2021 Google is using over 200 factors […]
One Click Checkout is Here
This Long Awaited Update is Now Available in Your HMGLV Website In the world of eCommerce it is without a doubt that WooCommerce has long since been a favorite for a variety of reasons. Website and business owners love it’s ease of use and it’s ability to help them manage their end-to-end customer shopping experience. Designers like us love it due to it’s unparalleled ability to remain flexible, with almost […]
Canceled In-Person Events Impact Local Organizations
Changes to Local Craft Shows & Annual Events are Imminent “The show must go on,” is ringing in the ears of local organizations impacted by the 2019 novel coronavirus. Many local serving organizations host in-person events and fairs from Halloween through New Years to catch all the busy holiday shoppers, and the revenues they bring with them. Artisans, local eCommerce and those with blends of online and bricks and mortar […]
A New Approach for a New Virus
How marketing strategies need to change during COVID-19 When it comes to an industry that is continually in a state of change, marketing takes the cake. The longer you have been in the marketing industry the more changes you have surely witnessed and will continue to do so over the years to come. As a marketer during the COVID-19 pandemic, however, the changes aren’t coming, they’re here. There’s an unprecedented […]
The True Cost of Branding: What You Didn’t Pay For
It’s Not What You’re Saying, It’s How You’re Saying It After 20 years of designing brands for businesses from SOHO (small office/home office) logos to corporate brands our team has created brands in every shape, size, and color. Whether it’s a basic business name logo, or a custom designed emblem symbolic of your image and ideals, your logo should display the flavor of your business. No matter how many times […]
Google Forces SSL Requirements on ALL Websites
In the game of “secure website” versus “insecure website” the website without an SSL will lose beginning July 1, 2018. This is the date, for any web design or hosting company “in the know” has long seen coming. In recent times we have continued to see the push for secure websites by Google with secure sites getting slight boosts in rankings just for ensuring it’s security. Affecting Over 95% of […]
The Truth About SEO Linking Tools
Building backlinks, those are links to your website from other websites, are great for increasing the ranking of your website and pages. This simple fact is enough information to make most website owners a danger to themselves. It’s for this reason that so many websites provide link building services. Unfortunately, most website owners don’t understand the difference between building solid backlinks, and ones that can actually hurt their rankings. Free […]
