Relying on backlinks to increase traffic to your website could take years to gain a noticeable increase. Here are a couple of techniques you can incorporate into your website to increase your traffic. These adjustments and inclusions will decrease the amount of time it will take to increase traffic, and will compliment other online marketing campaigns helping your budgets stretch further.
Review Your Site
Many people simply look at the home page of their site as the sole entrance page for users. In fact, the majority of users will come to an internal page of your website. Each and every page of your site should be viewed as a possible landing page. Review all of the pages and make certain that they have the fundamentals to convert a user into a lead or even a client.
Make certain that the page has all the elements to convert such as a phone number or other contact details. Not every page has to have a form on it for completion, but should be at most a single click from a form.
Site Structure & Internal Links
Most people assume that backlinks, links from other websites, are important and abandon the notion that a well structured website that offers internal links won’t have the same effect on ranking. To maximize exposure of your own pages first step is to review you Google Analytics and identify pages that have the most authority or “SEO Juice.” Add links from these pages to other target pages. Make certain to incorporate alt tags and descriptions.
A great way of incorporating these links is to create anchor text on the high authority page related to the other page, and link it. This type of natural linking will help increase the authority of the linked page. Another great tool for finding authority pages on your site is Open Site Explorer, search for internal links and sort in descending order by Page Authority.
The Art of Writing Titles & Descriptions
Your meta title and meta description are more than just attributes to stuff your keywords and terms into, they are the way your page will appear in search results. Writing an interesting, topic-related title and compelling description will not only help you to stand out from the crowd, they will help you rise above your competition. Be specific, but make sure to write these for the reader, not just the spiders.
Highlight key terms, but don’t just use them over and over again. Keep in mind that every page on your site should stand out in it’s own unique way without veering away from the site focus. A good habit is to reiterate a value proposition in your description such as “Free Estimates” or “No Obligation Consultation” to gain trust and traffic.
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