With mobile usage continually outpacing desktop and laptop usage it is no wonder that a focus for website design has shifted towards making the user experience on their mobile devices as smooth as possible. Smartphones and tablets have no doubt taken the place of desktops, as the users demand access everywhere they are.
Increased mobile demand created a divide in the market as some migrated towards having a mobile design and others towards responsive. The debate over mobile development continues even while Google has finally taken a stance that is has a preference toward using responsive website design as the mobile configuration. The web search giant has the total 67 percent search market in 2013, so we will take their opinion and assume this direction is best.
While big businesses aren’t necessarily choosing to migrate towards a responsive design, understanding some of the market trends may help you make a more informed decision about whether a responsive design is good for your business.
- In 2012 more than half of all local searches were performed on mobile devices.
- 25 percent of Internet users ONLY access the Internet using their mobile devices in the U.S.
- 69 percent of tablet users shopped on their device within the last 30 days.
All those stats might be important to your business, but here is one that definitely should be. According to a survey by google 48% of users said that if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business.
What does your website load time tell your customers? 85 percent of adults believe that a company’s mobile website should be as good or better than their desktop website.
Make sure that your site is sending the right message and converting more visitors into customers with a responsive website design.
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