One of the biggest challenges for most small businesses are increasing traffic and sales through ecommerce stores. Most online store owners know their products, their vendors, their competition, but don’t have the first clue on how or where to start to stand out from the crowd.
In this post you will see some of the tips our team here at Hunter Marketing Group have developed as effective strategies for online growth. Take a moment to let us know what has worked for you and your experiences.
Publish Consistently
Studies have shown that one of the easiest and most effective strategies of growing your social community is not just to have something interesting to say, but to publish this type of information consistently. Different audiences may react differently to posting frequencies, so we suggest testing the frequency of your posts, paying special attention to the time of day you post and monitor the engagement. The rule of thumb is a single article weekly, a Facebook post daily, and a tweet about every 4 to 6 hours.
A lot of people think that they couldn’t possibly come up with enough interesting things to talk about that often. The beauty of syndicating content is that you don’t have to. Follow other industry related content providers and repost their articles. Chances are you have something to add, and your audience will appreciate the third party validation.
Micro Content is King
With information overload, chances are your target audience has more information than they do time to consume it. Get your content read more by publishing micro content in quick and easy, bite sized chunks for your followers to digest. A small amount of information will take much longer to publish in this manner. It will also make your content appear as a series, rather than a single article.
Change Up the Title
While creativity goes a long way the title of your blog post can carry a significant amount of weight. We suggest to keep your title short and to use everyday language. If your post is a list, include the number with how many points you plan to take. Another great strategy for blog titles is to leverage psychology an incorporate urgency, fear and of course negatives to draw attention and separate yourself from the pack.
Follow us for more great tips on how to maximize your online strategies and to keep up with current online marketing trends.
