As more and more ads are displayed to consumers everywhere they turn, less and less of them are consciously noticed by the average consumer. In fact, this is such a widespread phenomenon in the marketing industry that analysts have coined the term “Marketing Blindness” to associate with it. In this article we will discuss Marketing Blindness and how it has changed advertising strategy. What is Marketing Blindness? Before we discuss […]
Optimize Your Images
Images are usually something that the average SEO professional does not talk about, but they are vital for building a natural and effective website. Images will not only drive traffic to your website, but can also provide it with a whole new aspect of search results that many marketing professionals often overlook. Optimizing images will help your website rank higher in all search engines. Most people will argue that images are […]
Local Marketing vs Marketing Agency
More businesses are seeing a benefit from online marketing, as more and more customers are acquired through various online and social media marketing channels. With our instant gratification society, as technology advances, consumers and business people demand the ability to have up to the minute results and reporting. It is more important than ever to stay on top of the marketing for your business. While businesses understand that they need […]
Social Media Marketing: You’re Doing it Wrong
As a social media marketing expert I spend a lot of time working with companies and organizations to create a solid social media strategy. Educating the businesses, owners and even staff about what constitutes a good plan. What to say, how to say it, when to say it, and even how the message should be varied from platform to platform. Once they understand the effort involved in doing these actions […]
Optimize Your Content Across Media
With all the tools that automatically syndicate your blog posts to the top social media engines optimizing for individual media outlets have become a harder case to make to business owners. The fact is that these tools syndicate without any effort and often minimal cost. Helping companies understand the need to customize messages according to individual media platforms has become increasingly challenging for marketing companies. While most people generally understand […]
Small Businesses Pull Ahead of High-Profile Corporations
The long time debate of offering flexible work options to increasingly stressed employees has given small businesses an edge where high-profile corporations have chosen to pull away. The gap between what employees want and what employers need seems to have fallen on deaf ears in larger companies while small businesses seem to care more about individual employees. Work Where Your Clients Are In this day and age when so many […]
Getting to Know Your Market
One of the best ways to stretch your marketing dollar further is to understand your market. As a savvy business owner you know your products and your services, and can likely speak all day on those topics without preparation. Knowing how to speak to the market that is most likely to purchase your products and services is a lot easier said than done. No marketing strategy can be successful without […]
Responding to Negative Press
By now you have at least heard about, if you haven’t heard the 8 minute phone call, that went viral when a customer service representative at Comcast refuses to allow a customer to disconnect service without giving a reason why. This 8 minute call between AOL employee Mr. Block and the CSR is sure to haunt Comcast in the foreseeable future. It couldn’t have come at a worse time for […]
The Power of Optimization
Relying on backlinks to increase traffic to your website could take years to gain a noticeable increase. Here are a couple of techniques you can incorporate into your website to increase your traffic. These adjustments and inclusions will decrease the amount of time it will take to increase traffic, and will compliment other online marketing campaigns helping your budgets stretch further. Review Your Site Many people simply look at the […]
Building Your Brand in 5 Easy Steps
For many small businesses the owner began as a sales person, technical support or leader in their industry before venturing their own business. Most didn’t go to school to run a business, so they don’t have the background to understand all the elements of building a business that will be able to grow and thrive. Many of the small business owners we talk to understand that branding is an essential […]
Increasing Conversions for your Website
Whether your goal is to inform, connect, engage or sell, your website needs to convert visitors into users to be successful. So, how do you get more conversions from your site visitors? The answer isn’t as straight forward as change this to that, or remove this add that, but here are some elements to review on your site and possibly tweak, change or add to increase your conversion rate. Determining […]
Easy Ways to Rank Organically
In the world wide web, top ranking the most highly sought after position, and with so many people wanting the same thing, it goes without saying that it’s a challenge to get there. While everyone wants to be there, seldom do we find SEO companies and marketers with the patience, dedication, and knowledge to actually achieve top organic search position. There is no single answer to this life long SEO […]
Reverse Psychology for Search Engines
We have all used it at one time or another. Whether in our professional, educational, or domestic lives, reverse psychology is an effective means of getting what you want from stubborn sources. As google, yahoo, bing, ask and the other search engines continue to change the game, I have found success in using this technique. Don’t Follow Me It has been a long standing rule that if you want to […]
3 Ways to Get Started with Remarketing
Last week we discussed the changes to Google Analytics and the advanced segmentation released in July of last year. In the next week everyone should have the ability to achieve the full power of the enhanced segmentation in a newly released Remarketing with Google Analytics. This new release will allow users to create Remarketing lists more easily based on origin, demographics and behaviors of website users, allowing marketers the ability […]
Will You Be My Valentine, Google?
Google released a more powerful version of segmentation in July of last year. After some time in using the advanced segmentation we can safely say that we are in love. Here is why we agree that this is the most powerful feature in Google Analytics. Advanced segmentation allows you to isolate and analyze the variable subsets of your traffic. Sure there are predefined segments such as “Paid Traffic” and “Visits […]
Effective Strategies for Growing Online Sales
One of the biggest challenges for most small businesses are increasing traffic and sales through ecommerce stores. Most online store owners know their products, their vendors, their competition, but don’t have the first clue on how or where to start to stand out from the crowd. In this post you will see some of the tips our team here at Hunter Marketing Group have developed as effective strategies for online […]