One of the most common questions we receive as an SEO company is how to increase page rank and be found under more keywords. Not only do we find that people are looking for shortcuts on ranking number one, but for more keywords than ever before. To truly maintain a constant top level rank there really aren’t shortcuts, but one surefire way to achieve this is by adding more pages to your website.
Large Websites Rank Higher
Think about websites like Wikipedia that rank in the first few results for large amounts of keywords. The reason why this site ranks so high is simply because the site is so large. With so much original content, they will organically rank for many more keywords than sites without a similar amount of content.
Smaller websites can’t compete with the sheer quantity of content and pages as such a large website. When people come to us with this issue and want to take down their competitors they frequently don’t want to put in the time, energy, effort or funds needed to complete this in a relatively short amount of time, and therefore continue to search for that magic shortcut. While they might find something that pushes them to the top for a brief period of time, a true shortcut to page volume doesn’t exist.