It goes without saying that PC users were less than happy when they were forced to update from Windows 7 to Windows 8. PC Users resisted the switch so much that Windows 8 was blamed for lower than normal sales after it’s release. When we caught wind that the next version of Windows would be 10 and not 9 we held out hopes that they were making significant changes to […]
Remarketing for the Real World
The goal for marketing is to generate leads, but the lead converts into a client more often when an effective Remarketing campaign is in place. Only 2% of Sales Occur at the First Meeting People in business often hope and expect to do business the first time they meet a prospect. Yet studies have revealed that only about 2% of sales occur then two parties meet for the first time. […]
Local Marketing vs Marketing Agency
More businesses are seeing a benefit from online marketing, as more and more customers are acquired through various online and social media marketing channels. With our instant gratification society, as technology advances, consumers and business people demand the ability to have up to the minute results and reporting. It is more important than ever to stay on top of the marketing for your business. While businesses understand that they need […]
Social Media Marketing: Leading Las Vegas
Establishing a social media presence is so simple that millions have created profiles on Facebook, Twitter, Google+, LinkedIn among the social media sites. Being a successful social media marketing company in Las Vegas takes more than just creating and posting to these places. It takes a multi-platform online marketing strategy to solidify your brand and get your business noticed. Social Media Position First, Hunter Marketing Group will gain a competitive […]
Responsive Website Design & Conversion
With mobile usage continually outpacing desktop and laptop usage it is no wonder that a focus for website design has shifted towards making the user experience on their mobile devices as smooth as possible. Smartphones and tablets have no doubt taken the place of desktops, as the users demand access everywhere they are. Increased mobile demand created a divide in the market as some migrated towards having a mobile design […]
Twitter Changes the Way Advertisers Pay
There is no doubt that Twitter is inching its way to the forefront of effective social media marketing platforms, and the latest change to the way they will allow their advertisers to pay for marketing may very well solidify their position at the front. According to Twitter’s August 7, 2014 announcement, marketers will now be able to use an “objective-based” campaign tool as opposed to the previous cost-per-engagement model. Time […]
Small Businesses Pull Ahead of High-Profile Corporations
The long time debate of offering flexible work options to increasingly stressed employees has given small businesses an edge where high-profile corporations have chosen to pull away. The gap between what employees want and what employers need seems to have fallen on deaf ears in larger companies while small businesses seem to care more about individual employees. Work Where Your Clients Are In this day and age when so many […]
Building Your Brand in 5 Easy Steps
For many small businesses the owner began as a sales person, technical support or leader in their industry before venturing their own business. Most didn’t go to school to run a business, so they don’t have the background to understand all the elements of building a business that will be able to grow and thrive. Many of the small business owners we talk to understand that branding is an essential […]
Converting Leads to Closed Business
For years an emphasis from corporate clients to marketing companies was the generation of leads. The marketers efforts were measured by the number of clicks, calls, form fills, downloads, or Internet sales. Marketing companies had a gap between the generation of the leads and the conversion to sales that companies ultimately want. This gap filled with a lot of finger pointing and disgruntlement between sales directors and marketing companies. In […]
Pinterest Goes Promoted
After an announcement last September that Pinterest planned to offer promoted pins, they have finally reported a list of brands in their first round of testing. With their announcement of a dozen well-recognized brand names like Gap, General Mills, Target, Kraft, Expedia and ABC Family taking position to have their pins appear more prominently in search results, we all have to wonder how it will change the feel of Pinterest […]
Heartbeat: Has the Heartbleed Bug been Overblown?
No doubt you have heard about the “Heartbleed Bug” and know that it has something to do with Internet security hacks. The long string of Internet security risks has likely hardened you to springing into action with the release of yet another bug. Since Target caused such an uproar when their security was breached it seems as if a new familiar name is breached on a regular basis which makes […]
Marketing Strategies for B2B in 3 Easy Steps
Driving meaningful business results remains a struggle for many of the companies jumping onto the content bandwagon. All too often I continue to see companies throw anything and everything against the wall to see what sticks. This haphazard approach does nothing to attract or retain customers. The truth about business to business marketing strategies is that in order to be effective you must conceptualize, design and scale your efforts. This […]
Virtual Reality versus Augmented Reality
Virtual reality is a term most of us are familiar with, but is augmented reality trending to take over? Many interactive marketers believe the answer is yes. What is Virtual Reality? Most of us are familiar with that VR is, a computer generated, interactive or 3D environment. One which may be defined as virtual in which a computer has generated all elements, interactive where the user decides what happens and […]
Will You Be My Valentine, Google?
Google released a more powerful version of segmentation in July of last year. After some time in using the advanced segmentation we can safely say that we are in love. Here is why we agree that this is the most powerful feature in Google Analytics. Advanced segmentation allows you to isolate and analyze the variable subsets of your traffic. Sure there are predefined segments such as “Paid Traffic” and “Visits […]
Coffeehouse Disloyalty Cards. Beating Starbucks?
Are These The New Trend? In this age of corporate conglomerates monopolizing industries, small business owners are uniting and utilizing a new tactic to gain market share directly from consumers. The aptly named disloyalty cards are not exactly a new concept, but one picking up steam in one specific industry, coffee. As independent coffeehouse owners establish an alliance against the corporate conglomerate that needs no introduction, Starbucks, the disloyalty concept […]
