As more and more ads are displayed to consumers everywhere they turn, less and less of them are consciously noticed by the average consumer. In fact, this is such a widespread phenomenon in the marketing industry that analysts have coined the term “Marketing Blindness” to associate with it. In this article we will discuss Marketing Blindness and how it has changed advertising strategy. What is Marketing Blindness? Before we discuss […]
Why Are Landing Pages Important for Marketing?
As you may recall from our recent article What is a Landing Page we discussed that landing pages are a way to focus a message to a specific segment of your audience and to maximize traffic conversion by making an offer. In this article I will discuss why that landing page is important for your online marketing. Why Landing Pages are Important? In order to be effective your landing pages […]
What is a Landing Page?
If you own a business that sells products online, once you have completed the hard work of building your website and making sure that it is optimized, the next big step is to convert traffic into leads for your business. What is the best way to convert them? Landing pages! Landing pages are a very important part of your online marketing strategy. If you optimize your landing page, you can increase […]
Social Media Marketing: Leading Las Vegas
Establishing a social media presence is so simple that millions have created profiles on Facebook, Twitter, Google+, LinkedIn among the social media sites. Being a successful social media marketing company in Las Vegas takes more than just creating and posting to these places. It takes a multi-platform online marketing strategy to solidify your brand and get your business noticed. Social Media Position First, Hunter Marketing Group will gain a competitive […]
Engagement Facts About Facebook
Facebook engagement seems to be a hit or miss for many business owners that dabble in taking on their own social media campaigns. Knowing when and what types of posts will get them the most engagement can boost your post naturally with your followers and help your content go viral. So just how do you accomplish this on your own? Post on Fridays On Facebook you want your followers to […]
Hashing out Hashtags
The item formerly known as a number sign or pound sign has gained a lot of notoriety as Twitter started a trend that has now become so mainstream that they are used in spoken language and every social media forum available. This article will explain some common uses for hashtags in an effort to help you hash out the best way to incorporate them into your online marketing campaigns. What […]
Getting to Know Your Market
One of the best ways to stretch your marketing dollar further is to understand your market. As a savvy business owner you know your products and your services, and can likely speak all day on those topics without preparation. Knowing how to speak to the market that is most likely to purchase your products and services is a lot easier said than done. No marketing strategy can be successful without […]
Hunter Marketing Group Makes Top 50
It comes as no surprise that Hunter Marketing Group is one of the best website design and marketing companies in the Las Vegas Valley, so when UpCity named us as one of the Top 50 website design and marketing firms in our desert city, we were glad they liked our work well enough to place us on their list. As you may know, UpCity travels to the cities around the […]
Pinterest Goes Promoted
After an announcement last September that Pinterest planned to offer promoted pins, they have finally reported a list of brands in their first round of testing. With their announcement of a dozen well-recognized brand names like Gap, General Mills, Target, Kraft, Expedia and ABC Family taking position to have their pins appear more prominently in search results, we all have to wonder how it will change the feel of Pinterest […]
Marketing Strategies for B2B in 3 Easy Steps
Driving meaningful business results remains a struggle for many of the companies jumping onto the content bandwagon. All too often I continue to see companies throw anything and everything against the wall to see what sticks. This haphazard approach does nothing to attract or retain customers. The truth about business to business marketing strategies is that in order to be effective you must conceptualize, design and scale your efforts. This […]
Simplified Facebook Feeds
It seems like our friends over at Facebook are never satisfied, and once again they have changed the way your news feed displays. While this growing company has gone through iteration after iteration in their search to find an ideal balance that people not only love to use, but that will actually make them money too. In case you haven’t noticed, the recent changes are very visual, so here is […]
3 Ways to Get Started with Remarketing
Last week we discussed the changes to Google Analytics and the advanced segmentation released in July of last year. In the next week everyone should have the ability to achieve the full power of the enhanced segmentation in a newly released Remarketing with Google Analytics. This new release will allow users to create Remarketing lists more easily based on origin, demographics and behaviors of website users, allowing marketers the ability […]
Will You Be My Valentine, Google?
Google released a more powerful version of segmentation in July of last year. After some time in using the advanced segmentation we can safely say that we are in love. Here is why we agree that this is the most powerful feature in Google Analytics. Advanced segmentation allows you to isolate and analyze the variable subsets of your traffic. Sure there are predefined segments such as “Paid Traffic” and “Visits […]
5 Marketing Trends to Watch in 2014
The ever changing landscape that is digital marketing is a constantly moving target, which means that watching the latest trends is how you stay on top. As experienced online marketers, we have seen our fair share of trends come and go. Learning what to look for as long-term marketing solutions is key to any marketers success. In 2014, we are sure that these trends will continue to gain momentum and […]
