With all the tools that automatically syndicate your blog posts to the top social media engines optimizing for individual media outlets have become a harder case to make to business owners. The fact is that these tools syndicate without any effort and often minimal cost. Helping companies understand the need to customize messages according to individual media platforms has become increasingly challenging for marketing companies. While most people generally understand […]
Twitter Changes the Way Advertisers Pay
There is no doubt that Twitter is inching its way to the forefront of effective social media marketing platforms, and the latest change to the way they will allow their advertisers to pay for marketing may very well solidify their position at the front. According to Twitter’s August 7, 2014 announcement, marketers will now be able to use an “objective-based” campaign tool as opposed to the previous cost-per-engagement model. Time […]
No YouTube for You
On the dawning of such a controversial election in Turkey, and the day after they lifted their ban on social media gorilla Twitter, the Turkish government banned YouTube. While the Turkish government has 30 days to comply with the lifted Twitter ban, Twitter isn’t waiting and has already filed a lawsuit in Turkish courts with the claim that the ban was illegal. Immediate speculation is that the same court will […]
