Last week we discussed the changes to Google Analytics and the advanced segmentation released in July of last year. In the next week everyone should have the ability to achieve the full power of the enhanced segmentation in a newly released Remarketing with Google Analytics.
This new release will allow users to create Remarketing lists more easily based on origin, demographics and behaviors of website users, allowing marketers the ability to re-engage with your audience like never before. Compiling with the segments that you have been monitoring, you can import existing segments into the Remarketing list builder, even your custom created segments and segments you import form the solutions gallery.
The new release is aimed at improvement and ease, making the tool simpler and more powerful for the marketing analyst. If you are already using Google Analytics using Remarketing will be a cinch. In a nutshell, Remarketing allows you to use data a metrics to create lists of site visitors, you can then automatically share those lists with AdWords to show ads across the Google Display Network. This will help you target the right audience for your remarketing campaign and ultimately increase your overall conversion.
Here are 3 Ways You Can Get Started
You already have your active Google Analytics account. Start with a predefined list and in seconds you can start building refined custom lists. Here are a few examples.
1. Build a list of visitors who have already visited your site.
Show relevant ads across the Google Display Network.
Refine your list further and offer certain geographic regions special promotions.
Further refine your list based on the user behavior on your site.
2. Build a list for users who have placed items into their shopping cart, but have not checked out.
Show these users these products or similar products to re-engage them to complete the transaction.
3. Build a list for visitors that have completed a conversion in the last week or two
Show them ads for companion products or accessories.
Reinforce the purchase they have already made.
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