In the world wide web, top ranking the most highly sought after position, and with so many people wanting the same thing, it goes without saying that it’s a challenge to get there. While everyone wants to be there, seldom do we find SEO companies and marketers with the patience, dedication, and knowledge to actually achieve top organic search position. There is no single answer to this life long SEO question, and every keyword or search term will require a slightly different formula, but here are 4 easy ways to increase your website position organically.
Create a Blog
Sounds simple right? This can be more of a challenge than it appears. Anyone can turn on a blog and connect an RSS feed to syndicate their blog, but coming up with fresh, new, compelling content, can prove quite the feat. So, if it’s such a challenge then why do it? This answer is very straight forward.
Blogs not only build a more personal relationship with consumers but they can expand on current content in a much more focused manner than general page information. Your company blog should give up-to-date information about your industry, ultimately positioning you as the industry leader on specific topics, and therefore for specific searches. When writing a blog the key is to talk to people on a personal level, answer the questions you hear at your business from your clients, and most of all be timely. The drawback is that most business owners don’t have the time available to consistently write blog posts, and if you aren’t consistent in posting, then you may as well not post at all.
Titles & Meta Tags Should be Relevant
This applies not only to the blogs, but to your site as a whole. The key is to be both relevant to the content on the pages, but also to the keywords you want your site to show up for. Why are they so important? They tell the spiders what your site and your pages are about. A title should never be longer than 70 characters, and should always be specific to the pages they are used on. Your page titles appear on the tab in the browser window, at least the first few characters do.
Meta tags, while similar to titles, are more for the spiders than the users. Make certain they are clear and concise, and most importantly relevant to the specific page. Don’t use the same meta tags for every single page on your site, but they should maintain a consistent theme with the terms you find more important for your data to be associated with. They help the spiders catalog which information to display below links in search results, so associate properly.
High Impact Keywords
So what keywords should you use to highlight for your site? There is no fool-proof method of choosing the right keywords for your site, but using a keyword planner tool to get search ideas and data on search volume is a great start. The AdWords Keyword Planner tool from Google is free, so long as you sign up for an AdWords account, and is widely used to do just that. Make sure that you find individual keywords and terms that are relevant to your business and your topic, and not just because they have a high search volume.
A good example of this is marketers hear from contractors often. They want to be found under terms such as “Hire a Contractor” but never once mention this specific term within their site content. Now, this doesn’t mean to stuff this term into your content repeatedly for the sake of being picked up, but if you want to show up for a term it must be in your content. The rule of thumb is that whatever terms you want to be picked up for should be the page title, be in the meta tags, be at least an H1 or H2 tag, and also be listed in the content one or two other places. If you follow that minimum you will likely rank higher for that specific term, on that specific page.
Build Links
So many link building websites, where to start? Don’t do link exchanges with websites just for the sake of building links, also don’t use a fly-by-night link building company or anyone that promises to build you hundreds or thousands of links in a very short period of time. The old saying ‘if it sounds to good to be true’ is correct in this instance. If you site has 30 inbound links and has been around for 6 months, then suddenly has 10,000 inbound links in one month that will be noticed by the search engines and can have negative effects. Instead, find reputable, industry related companies, clients and affiliates that are willing to include hyperlinks to your content. The key here is related and natural.
In short, there are no short cuts, but with the right building blocks and ongoing management that first page ranking can be within your grasps. If you have any questions about how to do these actions, feel free to comment or contact us directly.
Keep up with the conversation
Like us on Facebook | Follow us on Twitter | Follow us on Google+ | Join our network on LinkedIn
