Google has done it again, they’ve changed their local portal for small businesses in an effort to resolve the ongoing issues with local. Like most small businesses and marketing companies that continue to use Google’s local search as one of the places we attempt to gain visibility and traffic through, we have our doubts that the latest changes will finally be the answer. Google Local – A Short History Without […]
Pinterest Goes Promoted
After an announcement last September that Pinterest planned to offer promoted pins, they have finally reported a list of brands in their first round of testing. With their announcement of a dozen well-recognized brand names like Gap, General Mills, Target, Kraft, Expedia and ABC Family taking position to have their pins appear more prominently in search results, we all have to wonder how it will change the feel of Pinterest […]
Keeping up with the Trends
Staying relevant is a large point of concern for many social media and online marketing strategies. For small businesses managing their own marketing, staying on top of the latest trends can be time consuming, ultimately taking focus away from running their business. To help speed up the process of finding relevant topics here is a list of real time search engines, social search websites, and other trending tools. Social Mention […]
National Security Alert Issued Over IE Bug
If you are one of the 10% of people that are still using Internet Explorer, the Department of Homeland Security suggests you change to a different browser immediately. An alert has been issued warning computer users of the latest bug found, this time in all versions of Internet Explorer, which allows hackers to take over your computer. Until a fix is found and implemented you may try to use Google […]
Did A Gator Take You Down?
For over 800,000 websites hosted by HostGator or BlueHost, you may have noticed that your website was down for a significant part of last week. According to HostGator, the blame falls on router issues at their Provo, Utah data center. This is becoming a more common occurrence with this outage taking place less than four months after that same data center took sites down for hours on New Year’s Eve. […]
Heartbeat: Has the Heartbleed Bug been Overblown?
No doubt you have heard about the “Heartbleed Bug” and know that it has something to do with Internet security hacks. The long string of Internet security risks has likely hardened you to springing into action with the release of yet another bug. Since Target caused such an uproar when their security was breached it seems as if a new familiar name is breached on a regular basis which makes […]
Coffeehouse Disloyalty Cards. Beating Starbucks?
Are These The New Trend? In this age of corporate conglomerates monopolizing industries, small business owners are uniting and utilizing a new tactic to gain market share directly from consumers. The aptly named disloyalty cards are not exactly a new concept, but one picking up steam in one specific industry, coffee. As independent coffeehouse owners establish an alliance against the corporate conglomerate that needs no introduction, Starbucks, the disloyalty concept […]
