3 Essentials to Filling Sales Funnels Many business owners are professionals that decided to branch off and create a business built on their reputation, solid work ethic, and quality professional skills. While there’s no doubt potential exists to be successful, it is a common gap between the services they provide clients and the client acquisition process that causes them to have an uphill struggle to finding their success. While hiring […]
Bud-Wise-Up: Lessons on Introducing Brand Inclusivity
A How To Guide On Incorporating Cultural Issues Into Your Brand Identity In this article we will be discussing backlashes and boycotts when brands don’t listen to their customer base while attempting to include new audiences and change with the times. This popular topic has been triggered by the recent Anheuser Busch inclusive ad campaign, and it’s resulting downturn on their stocks and revenues. As it continues to play out […]
Pink Floyd’s Prism Controversy
How A 50 Year Old Graphic Sparked Controversy In 2023 As branding and graphic design professionals, we can safely say that the branding success story of 2023 will be a revamped 50 year old album cover. In the world of branding and advertising the goal is to develop something that transcends generations, maintains relevance through decades, and will capture attention while being highly shareable. The trendy terms associated with these […]
The True Cost of Branding: What You Didn’t Pay For
It’s Not What You’re Saying, It’s How You’re Saying It After 20 years of designing brands for businesses from SOHO (small office/home office) logos to corporate brands our team has created brands in every shape, size, and color. Whether it’s a basic business name logo, or a custom designed emblem symbolic of your image and ideals, your logo should display the flavor of your business. No matter how many times […]
Google My Business: Will It Finally Fix Local?
Google has done it again, they’ve changed their local portal for small businesses in an effort to resolve the ongoing issues with local. Like most small businesses and marketing companies that continue to use Google’s local search as one of the places we attempt to gain visibility and traffic through, we have our doubts that the latest changes will finally be the answer. Google Local – A Short History Without […]
Building Your Brand in 5 Easy Steps
For many small businesses the owner began as a sales person, technical support or leader in their industry before venturing their own business. Most didn’t go to school to run a business, so they don’t have the background to understand all the elements of building a business that will be able to grow and thrive. Many of the small business owners we talk to understand that branding is an essential […]
