Your Community’s Marketing Partner
Built into your strategy are the unique challenges faced by online and in person communities alike. These include attracting and growing memberships, increasing event attendance, and participation.
Growing Memberships
Attracting and growing memberships is at the core of any type of community. Getting the word out to prospective members and motivating them to join your community is essential to growth and longevity. At Hunter Marketing we will identify what motivates members to join your community and build successful campaigns around that activity.
Increasing Event Attendance
Many communities host meetings, events, and conventions to serve as intimate networking opportunities, educational forums, workshops and symposiums. With increased attendance you can connect your members with the information and benefits they want to achieve.
Increasing Participation
Partnering with members and corporations increases your community’s opportunities from brand awareness and increases your ability to increase profits significantly. We are able to help communities like yours identify new ways to participate and content that sparks engagement.
Marketing Services for Communities
Hunter Marketing recognizes that your community is as unique at the members that belong to it. We help identify avenues for potential growth in a way that will ensure your longevity and increase revenues. By helping communities like yours grow their brand awareness and connect members with the information and services they need you will reach new audiences which accelerate your success and growth.
The services most commonly used by our Community clients include: SEO, Web Design, Chat Services, Educational Content, Case Study Content, Video Production, Paid Ads Management, Social Media Development & Advertising, and Reputation Management. The activities we perform within each of these services are considered best in breed, showcasing your non-profit as the right choice to your target audience.
Step 1: Find Your Target Audience
We work with you to identify the best members and sponsors. Specifically identifying your ideal audience, their needs and their goals will help us tailor messaging that resonates with them and accelerates their advocacy of your brand and community engagement. We help you seek the situations and types of members that will engage with you again and again, and the ones that can easily become the best advocates for your community. It is our goal to shine the light on your expertise and benefits for members and sponsors. This allows you to become known for the way your community connects and drives achievement.
Step 2: Branding
Your brand must be relatable, memorable and must convey your values, spark engagement, and easily engage long term support. This is a design challenge that we are able to meet for our community clients. It is also the first step in which you align yourself with your mission.
Step 3: Website Strategy
Developing a website that is attractive, engaging and that convert visitors to members and sponsors. We complete this by employing a flexible strategy that works. This includes creating designated areas for keyword topics, events, member login, and education. We often recommend specific pages grouped according to the different ways to join and support your community as well as the individuals and brands you work with.
These pages then are used as landing pages for social posts, ads or for targeting ranking on search engines. When someone is interested in a topic or are searching specific key terms, they don’t go to your home page. Google and other search engines send them to a page that tells them about the specific topic they want to know more about. These pages are designed for conversion.
Step 4: Strategy
Now that you have identified your target members, have a solid brand and highly converting website a unique strategy can be created to run ads, optimize, and engage with potential members and sponsors across platforms. This strategy is based in budget as portions are used for long term goals and short term goals. By segmenting your budget and your strategies ROIs can be reported on more accurately across platform performance. Remaining transparent in our practices, engaging with our clients to match their voice and pitch, and having hard conversations about funnels and processes we truly partner for your success.
Why Choose Hunter As Your Community Marketing Partner?
Hunter Marketing proudly provides award winning, comprehensive marketing assets and solutions for communities like yours. We have well developed methods and a depth of knowledge that only comes with decades of experience. We continually work to adopt new platforms and to keep up with changes to ensure that you receive the best leads at the highest volumes your budget can afford. Simultaneously, we work to ensure that we charge a fair and reasonable rate to our clients without sacrificing a high level and quality of customer service and support. Our goal is to exceed your expectations and provide our clients with transparencies where other marketing firms hide costs and jack up their pricing. In the end we educate our clients to dissect reports and understand their true cost of acquiring and maintaining clients, something you just don’t see with other firms.
