Using the latest and most successful techniques in online tactics the team at Hunter Marketing can make sure that your brand is always seen in a positive light. We do this through a proven strategy of listening, research, partnerships and content creation. Utilizing reputation management techniques in your overall brand, marketing, or media strategy converts leads in the research cycle to the buying cycle and beyond. Employing a variety of services to manage your reputation is simple when you use a team that knows how to develop the right narrative and optimize your brand so that customers find it, too.
Monitoring & Managing Key Media Categories
Creating a successful reputation management strategy begins with an understanding of how customers currently interact with the information produced by your brand. This information is published through a variety of media sources such as your website, social media, and blog. Researching the information found by potential customers and seeing how your brand is seen through basic searches is next. This may include reviews, social mentions, and user created content in forums. Lastly, identifying how other brands are portraying you or attempting to affect your reputation through their owned channels and paid advertising efforts you find those hidden narratives about your brand.
Our team will actively work to flip the negative portrayals into winning content. Each element identified creates a task that involves affecting positive change for your brand’s image. These tasks may include any or all of the following:
- Paid Advertisement
- Adjusting Website Content
- Changing Tone In Social Posts
- Encouraging Positive Comments
- Request Positive Reviews
- Publishing Press Releases
Reputation management in digital marketing requires an in-depth understanding of what is being published throughout the Internet about your brand. This may be created by customers, the press, and competitors. Stop living in the dark and put yourself behind the wheel to drive a positive reputation by working with the professional team at Hunter Marketing today.