When considering the functionality and user experience on your organization’s website an events calendar is often overlooked. In many circumstances an events calendar can be one of the most powerful tools to drive website visitors by creating pages, hosting unique content, and creating a place highly utilized for backlinks. In fact, when implemented properly into your design, events calendars can be instrumental in your overall SEO strategy. Some businesses, especially those that offer events as part of their business function, use events calendars to drive signups and sales, too.
Increase Awareness & Engagement
Many different types of organizations use events calendars to engage their members, create awareness to larger and more diverse audiences, and create useful links to drive website visitors. These include community organizations, professional associations, educators, and venues. How they ultimately choose to incorporate an events calendar in their overall strategy may vary. Some of the more common ways businesses use event calendars in their websites include:
- Enroll In Classes & Webinars
- RSVPs & In-Person Event Signups
- Sell Tickets
- Capture Additional Lead Details
- Showcase Partner Events
- Advertise Routine Meetings & Open Houses
Events calendars are the designated place on your website to drive visitors through search marketing, paid advertising, and optimization campaigns that engage and activate your customer base. On page optimization from event calendar pages and internal site links increase the opportunities to improve ranking for specific keywords while event page content illustrates the benefits customers receive for attending. Furthermore, other websites tend to use your events calendar and link back to your website. This in turn creates a stronger link profile as each event is shared across social media, through event aggregators, and other distribution platforms.
Updating & Sharing Your Events
When you have an event calendar for your organization you have an ease of creating fresh content and unique pages for your website. The ongoing effort to keep your website’s event calendar updated can be completed as part of a larger digital advertising and SEO strategy. There’s no doubt that deploying an events calendar on your website can enhance your website ranking and functionality. We always recommend including recurring events on less utilized calendars to show activity and drive traffic from general interest.
Event Calendar Content
One of the most common questions about including event calendars on business websites is what to include in the content for your events. Our advice is generally to include enough details to explain the event and a few short sentences about the benefits of attending. If additional details are needed the content should link to other pages of your website that provide further explanation. The basic details to include are:
- Detailed Information About Event
- Benefits Obtained By Attending
- Organizer Details
- Location & Direction
- Contact Details For Your Organization
Knowing where to start can be the biggest challenge, and that’s where Hunter Marketing is here to help. We offer a wide variety of media and digital advertising solutions to create comprehensive approaches to drive traffic, leads, and conversions for your business. Contact us today to learn more or to schedule your consultation.
