The Blueprint for Growth: Marketing That Works as Hard as You Do
In the contracting and home services industry, “word of mouth” used to be enough. It isn’t anymore.
Today, your next big project is being won or lost on a smartphone screen. When a pipe bursts, a roof leaks, or a homeowner decides to remodel, they don’t call a neighbor. They search online.
If you aren’t there—or if your competitors look more professional—you lose the lead. It is that simple.
At Hunter Marketing, we know the trades. We understand the “feast or famine” cycle that plagues many contractors, and we know how to fix it. We don’t just generate clicks; we build the infrastructure that keeps your phone ringing and your trucks rolling.
The Tools of the Marketing Trade
Here is how we deploy our services to dominate your local market:
Brand Building: Trust is Your Currency
A client is inviting you into their home or business. If your brand looks sloppy, they assume your work will be too.
- The Shift: We craft a brand identity that shows your reliability, safety, and professionalism. We ensure your trucks, your uniforms, and your digital presence tell the same story: “We are the experts.”
High-Performance Website Design
Your website is your best salesperson, and it works 24/7.
- Conversion Focus: We build sites that turn visitors into leads. We utilize specific landing pages for specific services (e.g., “Kitchen Remodels” vs. “Bathroom Additions”) because generic home pages do not convert.
- Speed to Lead: We ensure you capture the customer immediately.
SEO & Paid Ads: Dominating the Search
When someone needs a service, they need it now.
- Local SEO: We ensure you own your backyard. We optimize your profile so you appear in the “Local Pack” (the map section) for high-value keywords.
- Paid Ads Management: We don’t waste budget on people searching for information or for tire-kickers. We run precision campaigns targeting specific demographics and buyer-intent searches.
Reputation Management & Video
In this industry, a bad review is toxic. A good review is gold.
- Social Proof: We automate the process of gathering 5-star reviews from happy customers.
- Video Production: We use video to showcase your craftsmanship and introduce your team. Seeing the faces behind the work builds instant trust before you even arrive for the estimate.
The “Loyalty Loop” (Email & Partnerships)
Acquiring a customer is expensive. Keeping them is cheap.
- Re-Engagement: We use Email Marketing to turn a one-time emergency repair into a lifetime service contract.
- B2B Strategy: We help you market to other contractors and builders to secure consistent referral work, stabilizing your revenue streams.
The Strategy: How We Build Your Funnel
We don’t guess. We measure.
Step 1: Target & Identify We analyze your ideal customer—not just who needs you, but who can afford you. We target by location and intent. We filter out the low-value leads so your sales team stops wasting time on bad estimates.
Step 2: The Landing We don’t send ad traffic to your home page. We send them to dedicated landing pages designed to answer one question: “Can you fix my problem?” These pages are optimized to generate a response.
Step 3: Transparency & ROI Many agencies hide their fees in “management costs.” We don’t. We are clear on the cost of your ads and on hte
Why Contractors Choose Hunter
We respect the hustle. You provide the craftsmanship; we provide the customers.
We don’t offer cookie-cutter solutions. We offer a partnership that scales. Whether you are a solo operator looking to hire your first crew, or a multi-location enterprise looking to dominate the state, Hunter Marketing lays the foundation for your next level of growth.
