Websites with video are many times more likely to rank in search engines than those without. And given the choice of watching the video or reading the words, the video wins out most times. Consumers are bombarded with marketing all the time. Video gets potential customers’ attention and earns business.
- Professionally produced
- High resolution, HD cameras
- Professional lighting and sound
- Light soundtrack
- Graphics highlight key points in the video
- Able to be shared on YouTube, your site or anywhere on the web
If a picture is worth a thousand words, a video is worth a hundred thousand. When incorporated into your brand’s marketing strategy, video can be the driving force behind lead generation, sales, and brand loyalty. As society becomes more instant service we are continuing to see a trend towards video consumption, and if you aren’t utilizing it yet, you are missing out.
Recent studies have shown that approximately 9 out of 10 people discover a new brand or product through video. This may be while perusing YouTube, scrolling down FaceBook, or even in the ad space on websites throughout the internet. The abundant opportunities to capture and engage with audiences through video make this an obvious element to include in your overall marketing strategy. If the opportunity for exposure isn’t enough to get you onboard you have to consider all the capabilities that video provides in expanding your reach. Studies continue to illustrate the powerful benefits of utilizing video in your toolbox of digital resources. In short, using video will allow for exponential growth of your brand and product purchases.
Types of Videos
There’s no doubt that video is a powerful tool and should be incorporated in a variety of ways on your website, social media, and in paid advertising. The types of video you produce may vary based on the intended use of the video. That may include any number of videos for:
- Commercials & Ads
- Product Demos
- Educational or How-To
- Customer Testimonials
- Explanations for Products/Services
- Event & Venue Tours
- Expert & Owner Interviews
Allow our professional video production team to create video assets for your business, and exploit them to drive sales. Contact us to learn more about how to get started and how Hunter Marketing can offer you quality video production in your digital media and advertising strategies.