Build trust through the voice of your previous customers and success stories with case study and customer testimonial content produced by Hunter Marketing. Case studies are one of the most effective assets you can use for your small business in building trust. This is in large part due to the fact that they represent the viewpoint of your previous customers and are in their own words. This is opposed to telling your audience how great your brand is, all of its benefits, and effectiveness. When it comes from your customers the “bandwagon effect” and “fear of missing out” convert leads into customers at a significantly higher rate than other forms of advertising.
Case Studies Engage Through Storytelling
Storytelling allows for leads to identify with previous customers, putting them into the shoes of another person. In your case study the customer is the hero. Their problem is the conflict. Previous failures describe how other option lack. Your brand is the one and only solution. When a potential customer watches a customer testimonial video or reads a case study, they should empathize with the customer, relate to the problem and see themselves as the hero for selecting your brand.
Identifying case study subjects and curating content is based on customer feedback and satisfaction. In order to find case studies appropriate for showcasing on your website and in your marketing efforts it is essential that you identify loyal brand ambassadors. They should offer to tell their story, believe in your brand, and willingly participate in the study. Once identified the curation process and asset development process begins. Each case study is unique to your brand and should encompass the full customer experience.
Ammunition For Your Sales Team
Armed and ready, a case study is the ultimate assistant in conversion for your sales team. Having a single case study is a good start, but having a variety of case studies to align with the pitch they’re giving to the lead in front of them is essential to success. Creating case studies is the first step, but developing a home for them to live and to optimize this home for use by the sales team and leads alike close deals. Working with Hunter Marketing we can incorporate case studies into your website content and marketing strategy.
