Ins & Outs of Google Ads Requirements
Increasing your brand reach, potential customer pool, and connecting with new customers begins with a powerful advertising campaign. Starting with Google Ads account verification is a great first step to promote your products and services. To begin, you’ll need to create an advertising account in Google Ads. The very next step is verifying that account. But why?
Before we get into the reasons for Google requiring ads account verification or what is needed, let us first learn more about running Google Ads and Google Ads account verification. Google is the first ad network small business owners think about. As far as online advertising goes, they are the 500 pound gorilla in the room. Even Facebook advertising fails in comparison and while they may be less expensive, they offer a much smaller reach.
Why Small Businesses Choose Google Ads
Quick On/Off Control: Once your account is setup turning campaigns on and off is as simple as a flip of the switch. While it is not recommended to turn campaigns on and off the option is one which appeals to small business owners.
Highly Targeted Ads: The ability to refine and define an audience based on specifics associated with demographics and interests is unsurpassed. Each ad’s effectiveness is only limited by how well you target an audience and the advertising budget available.
Cost Control: Being able to define costs on a granular level and grand scale tends to align with the limited advertising budgets available by small business owners. With proper monitoring and adjustments campaigns can be optimized to provide a positive return on investment (ROI).
Measurable Results: Detailed performance metrics and reporting tools offer key data that can be used to make decisions allowing small businesses to improve their advertising efforts. Some of the key metrics used are able to be viewed when connected with Google Analytics tags and call tracking.
Instant Online Visibility: As the most popular search engine in the world advertising on through Google can help your small business reach potential customers actively searching for the products and services you offer. Using the Google Advertising Network you can be found on interest focused websites, youtube, in inboxes, and more.
Why Google Ads Account Verification Matters
Creating a more accountable marketing practices begins with verifying businesses, business owners, and the assets used in advertising. As Google continues to reduce spam and other unsvory practices by requiring advertisers to verify their information. Currently advertisers have 30 days to initiate the verification process. Failure to do so may result in the advertiser’s account being paused.
What You’ll Need
You will be required to provide details about your business and yourself to verify that you are both are who you claim to be and that you are able to act on behalf of the business.
- Photo ID (Passport or Government-Issued ID)
- It must be valid and current
- The address must be accurate and correct
- The name must match the name on the account
Note: Be sure the image of your ID is clear and includes all corners. If possible, scan it using a scanner. For a driver’s license or state-issued ID card be sure that you have images of the front and back.
For Your Business
- Certificate of Incorporation
Note: Be sure that the name of the business matches the name of the business you’re registering. That all documents are current and valid, and that your license hasn’t expired.
Steps on How To verify ads accounts
After you create your account in Google Ads you will be prompted to verify your account. This is where you’ll need to be ready to add images, information, and details about your account.
Once you’ve completed the “about your business” section you’ll need to verify your organization. You will start by selecting the organization type and whether you are an advertising agency or a marketer/client. Depending on your organization type you’ll need to provide information and documents, like the ones mentioned above.
Once submitted patience is key. You’ll be notified of the status of your account via the email provided, and if further details are needed you will be notified of this. You may also check back in the account verification section to view the status.
Marketing Agency Verification
Leveraging the power of Google Ads for small businesses is a beneficial task. Having a marketing agency like Hunter Marketing on your side will make sure you take advantage of all that Google Ads has to offer. We can help you with account setup, verification, management, and more as your advertising partner.