Service: Paid Search Marketing (PPC)

Stop Waiting for Traffic. Buy It.

Search Engine Optimization (SEO) is a marathon; it builds long-term equity. But sometimes, you need to sprint. You need leads today, not next quarter.

Paid Search (Pay-Per-Click) is the fastest way to put your brand directly in front of customers who are holding their credit cards, looking for exactly what you sell.

At Hunter Marketing, we don’t just “manage ads.” We manage profitability. We treat your ad budget like an investment portfolio, constantly rebalancing to ensure maximum return for every dollar spent.

The Hunter Marketing PPC Advantage

Most agencies “set it and forget it.” They turn on the ads and check back once a month. That misses out on a ton of data and opportunity. The auction changes every day, and so do we.

Google Ads (Search & Maps)

Google is the highest-intent marketing channel in history. People don’t browse Google; they hunt.

• Sniper Targeting: We target the specific keywords that signal “I am ready to buy.” We avoid the broad, vague terms that waste your budget on tire-kickers.
• Negative Keywords: The most important part of a campaign is what you don’t bid on. We aggressively filter out “free,” “DIY,” or “cheap” searches to protect your budget.
• Local Map Ads: For our Las Vegas and Henderson clients, we place ads directly in the Google Map Pack, ensuring you are the first option seen by local mobile searchers.

YouTube & Video Advertising

Video is not just for brand awareness; it is a performance channel. YouTube is the second-largest search engine in the world, and it is where your customers go to learn how to solve their problems.

• Pre-Roll Precision: We place your 15 or 30-second video ad right before the content your target audience is watching. If they are watching a review of your competitor’s product, we make sure they see your offer first.
• Intent-Based Targeting: Unlike TV commercials that spray and pray, YouTube ads target users based on what they are searching for on Google. If someone types “best divorce lawyer Las Vegas” into Google, we can serve them a video ad on YouTube ten minutes later.
• Only Pay for Engagement: With TrueView ads, you often only pay if the user watches past the “Skip” button. If they skip, you got 5 seconds of brand exposure for free.

Bing & Microsoft Advertising

Often ignored, never by us. Microsoft’s audience skews older, wealthier, and more corporate (desktop users). For B2B and professional services, the cost-per-lead on Bing is often significantly lower than Google.

Remarketing – Ads Served to Your Website Visitors

Most users won’t convert on the first click. They get distracted.

• Strategic Retargeting: We place pixel-perfect ads that “follow” your visitors across the internet—on news sites, blogs, and YouTube—reminding them of your offer and bringing them back to close the deal.

Landing Page Engineering

Sending paid traffic to your Home Page is lighting money on fire.

• Custom Landing Pages: We design specific, high-conversion pages for every campaign. If the ad says “Emergency Plumbing,” the landing page says “Emergency Plumbing”—not “Welcome to our family business.”
• Conversion Rate Optimization (CRO): We A/B test headlines, buttons, and offers to squeeze more leads out of the same budget.

Our “No-Waste” Philosophy

We are transparent. You own your ad account. You see exactly where the money goes.

• No “Black Box” Fees: We charge a clear management fee. We do not mark up your ad spend or hide commissions.
• Data-Driven Decisions: We don’t act on feelings. We act on Click-Through Rates (CTR), Quality Scores, and Cost-Per-Acquisition (CPA).

Ready to Turn on the Traffic?

Organic growth is great. But when you want to control the flow, you need Paid Search.