Overcoming Common Estate Planning Law Firm Challenges
Estate planning law firms face several common challenges. These include building trust, creating a sense of urgency, and expressing the value you provide your clients.
Building Trust
In order to attract a client, you must be seen as a trusted advisor. How will your marketing build your credibility so prospective clients are willing to give you a chance? Let us develop the content and assets that will help you build trust with prospective clients.
Urgency
Prospective clients must understand that you are not dealing with far off, distant issues. At any time, adversity can come into our lives and without a proper estate plan, our outcomes might not be positive. We can help you develop the right call to action to instill this sense of urgency.
Value
Clients worry about the cost of planning. The real worry is the cost of not planning. Let us help you convey this message and the value of your services effectively.
Marketing Services for Estate Planning Attorneys
Hunter Marketing recognizes that saturation in the market makes standing out from the crowd and differentiating your estate planning law firm compared to your competitors can be a challenge. We overcome this by developing effective strategies and tailoring them to your firm’s unique brand. By identifying your target client and creating ways to reach them and convert them into leads we accelerate your success and growth.
The services most commonly used by our Estate Planning Attorney clients include: SEO, Web Design, Chat Services, Educational Content, Case Study Content, Video Production, Paid Ads Management, Social Media Development & Advertising, and Reputation Management. The activities we perform within each of these services are considered best in breed, showcasing your estate planning law firm as the right choice to your target audience.
Step 1: Find Your Target Audience
We work with you to identify the best clients. With regard to estate planning, this could be people in a certain community, with common traits like business ownership or simply with a specific net worth. Specifically identifying your ideal audience, their needs and their goals will help us tailor messaging that resonates with them and accelerates their purchasing behavior. We help you seek the types of clients you can help again and again. After time, your clients become the best sources of referrals. It is our goal to shine the light on your expertise and help you to become known for the types of clients you assist and the problems you solve.
Step 2: Branding
Your brand must be relatable, memorable and must convey your values. This is a design challenge that we are able to meet for our estate planning attorney clients. It is also the first step in which you separate yourself from your competitors.
Step 3: Website Strategy
Developing a website that is attractive, engaging and that convert visitors to leads. We complete this by employing a flexible strategy that works. This includes creating designated areas for keyword topics and to solidify your expertise and build trust. We often recommend specific pages grouped according to the different services or areas of practice you provide, case studies, and how you help your clients.
These pages then are used as landing pages for social posts, ads or for targeting ranking on search engines. When someone is interested in a service or are searching specific key terms, they don’t go to your home page. Google and other search engines send them to a page that tells them about the specific topic or service they want to know more about. These pages are designed for conversion.
Step 4: Strategy
Now that you have identified your target client, have a solid brand and highly converting website a unique strategy can be created to run ads, optimize, and engage with potential clients and leads across platforms. This strategy is based in budget as portions are used for long term goals and short term goals. By segmenting your budget and your strategies ROIs can be reported on more accurately across platform performance. Remaining transparent in our practices, engaging with our clients to match their voice and pitch, and having hard conversations about lead funnels and processes we truly partner for your success.
Why Choose Hunter As Your Estate Planning Law Firm Marketing Partner?
Hunter Marketing proudly provides excellent, comprehensive marketing assets and solutions for estate planning law firms like yours. We have well developed methods and a depth of knowledge that only comes with decades of experience. We continually work to adopt new platforms and to keep up with changes to ensure that you receive the best leads at the highest volumes your budget can afford.
Find out how we can help you today.
