Your eCommerce Marketing Partner
Built into your strategy are the unique challenges faced by online retailers. These include attracting and growing your customer base, increasing purchase amounts, and reengaging with loyal customers.
Growing Customer Base
Building a solid base of loyal customers online is the obvious most important step for any online retailer. The most cost effective way to do this is by appealing to customers looking for the goods you offer. The challenge Hunter Marketing helps you identify is finding those customers at the right moment during their product search and buying process. We will help you to build on successes and reinvest marketing dollars where they attract customers most.
Increasing Purchase Amounts
Successful eCommerce retailers cross sale and offer incentives to increase the amount their customers buy in each transaction. Understanding the psychology behind consumer behavior and what drives higher sales, then applying it in creative ways is part of the unique strategies and marketing efforts we offer. Working with our online retailers, we create a partnership between the psychology and products to maximize the sales or every customer that shops at your eCommerce store.
Reengaging Loyal Customers
Building a loyal customer base is may be the first step, but reengaging them is the march that marketing brings. On average, we see approximately 20 percent of sales come directly from the reengaging of customers on across various platforms. By utilizing the most effective forms of customer re-engagement activities along with loyalty programs we can help develop a recipe for increased success within the brands we service.
Marketing Services for eCommerce
Hunter Marketing recognizes that your eCommerce store is as unique at the products it sells. Showcasing your products in a way the differentiates you from similar products and competitors based on quality, cost, and service will blend to the perception of your brand being better than others. Doing this will ensure your growth, brand awareness, and increase your lead base. Reaching new audiences and reengaging loyal customers will serve to accelerate your growth while protecting your revenues.
The services our eCommerce clients use most commonly include: SEO, Web Design, Chat Services, Educational Content, Email Marketing, Video Production, Paid Ads Management, Social Media Development & Advertising, and Reputation Management. The activities we perform within each of these services are considered best in breed, showcasing your brand as the right choice to your target audience.
Step 1: Find Your Target Audience
We work with you to identify shoppers closest to the point of sale. Specifically identifying your ideal audience, promoting buying behaviors and appealing to their desires for top quality goods at a great value. Custom tailored messaging will accelerate purchasing, brand influence, and loyalty. It is our goal to capture the largest audience possible and keep them engaged with your online store.
Additionally, we may syndicate your store into third party markets, placing your products directly in front of potential customers earlier in the buying cycle. Integrating multiple platforms, like Google Merchant Services, Etsy, Instagram, and Amazon, into your overall approach, you can stretch your budget while expanding your reach. Over time this reveals otherwise hidden audiences, exposes your product to diverse audiences, and attracts a larger range of buyers to your store.
Step 2: Branding
Your brand must be relatable, memorable and must convey quality and value. This is a design challenge that we are able to meet for our eCommerce clients. It is also the first step in which you align yourself with your mission.
Step 3: Website Strategy
Developing a website that is attractive, engaging and that convert shoppers to buyers, then increases the value of each transaction. We complete this by employing a flexible strategy that works. This includes creating designated areas for products, categories, specials, and loyalty, plus key areas such as login and order history. Some required areas will include a privacy policy, return policy, and information regarding shipping and customer service. We often recommend specific sections of pages for product categorizing and cross selling.
Category and product pages are used as landing pages for social posts, ads or for targeting ranking on search engines. When someone is interested in a type of product you carry they don’t go to your home page. Google and other search engines send them to a page that tells them about the category or product they want to know more about. These pages are designed for conversion.
Step 4: Strategy
Now that you have identified your target audience, have a solid brand and highly converting website a unique strategy can be created to run ads, optimize, and engage with shoppers during their buying cycle and convert them across platforms. This strategy is based in budget as portions are used for long term goals and short term goals. By segmenting your budget and your strategies ROIs can be reported on more accurately across platform performance. Remaining transparent in our practices, engaging with our clients to match their voice and pitch, and having hard conversations about funnels and processes we truly partner for your success.
Why Choose Hunter As Your eCommerce Marketing Partner?
Hunter Marketing proudly provides award winning, comprehensive marketing assets and solutions for eCommerce stores like yours. We have well developed methods and a depth of knowledge that only comes with decades of experience. We continually work to adopt new platforms and to keep up with changes to ensure that you receive the best leads at the highest volumes your budget can afford. Simultaneously, we work to ensure that we charge a fair and reasonable rate to our clients without sacrificing a high level and quality of customer service and support. Our goal is to exceed your expectations and provide our clients with transparencies where other marketing firms hide costs and jack up their pricing. In the end we educate our clients to dissect reports and understand their true cost of acquiring and maintaining customers, something you just don’t see with other firms.
