Your Contracting Marketing Partner
Built into your strategy are the unique challenges faced by professional tradesmen and contracting service providers. These include attracting and growing your customer base, increasing partnership services, and reengaging with loyal customers.
Growing Customer Base
Building a solid base of loyal customers is the key to success for any contractor or service provider. The most cost effective way to do this is by identifying customers looking for the goods you offer. Hunter Marketing helps you identify those customers at the right moment during their product search and buying process. We will help you to build on successes and reinvest marketing dollars where they attract customers most.
Increasing Partnership Services
Successful contractors receive referrals from builders and fellow contractors alike. Strengthening partner relationships will decrease advertising costs and generate success through a consistent secondary revenue stream. Working together with other contractors ensures more frequent and larger projects with less time in the process of providing estimates and following up.
Reengaging Loyal Customers
Building a loyal customer base may be the first step, but reengaging them for routine maintenance, referrals, reviews, and future service needs pays dividends. The cost of customer acquisition can be offset by reengaging satisfied, loyal customers. By utilizing the most effective forms of customer reengagement activities along with loyalty programs we can help develop a recipe for increased success within the brands we service.
Marketing Services for Contractors
Hunter Marketing recognizes that your contracting company is as unique at the services it provides. Showcasing your service in a way that differentiates you from similar contractors based on quality, cost, and service will blend to the perception of your brand being better than others. Doing this will ensure your ongoing growth, brand awareness, and increase your lead base. Reaching new audiences and reengaging loyal customers will serve to accelerate your growth while protecting your revenues.
The services our contracting clients use most commonly include: SEO, Web Design, Chat Services, Educational Content, Email Marketing, Video Production, Paid Ads Management, Social Media Development & Advertising, and Reputation Management. The activities we perform within each of these services are considered best in breed, showcasing your brand as the right choice to your target audience.
Step 1: Find Your Target Audience
We work with you to identify individuals looking for your services. Specifically identifying your ideal audience, promoting call to action and appealing to their desires for top quality services they can depend on at a great value. Custom tailored messaging will accelerate requests for quotes, brand influence, and loyalty. It is our goal to capture the largest audience possible and keep them engaged with your services throughout their purchasing cycle.
Step 2: Branding
Your brand must be relatable, memorable and must convey quality, reliability, trust and value. This is a design challenge that we are able to meet for our contracting clients. It is also the first step in which you align yourself with your mission.
Step 3: Website Strategy
Developing a website that is attractive, engaging and that convert visitors into leads is our goal. We complete this by employing a flexible strategy that works. This includes creating designated areas for key services, target clients, and that reinforce your value. We often recommend separate sections for team members and the brands you use.
These pages are used as landing pages for social posts, ads or for targeting ranking on search engines. When someone is interested in a type of service your provide they don’t go to your home page. Google and other search engines send them to a page that tells them about the service or information they want to know more about. These pages are designed for conversion.
Step 4: Strategy
Now that you have identified your target audience, have a solid brand and highly converting website a unique strategy can be created to run ads, optimize, and engage with customers during their buying cycle and convert them across platforms. This strategy is based in budget as portions are used for long term goals and short term goals. By segmenting your budget and your strategies ROIs can be reported on more accurately across platform performance. Remaining transparent in our practices, engaging with our clients to match their voice and pitch, and having hard conversations about funnels and processes we truly partner for your success.
Why Choose Hunter As Your eCommerce Marketing Partner?
Hunter Marketing proudly provides award winning, comprehensive marketing assets and solutions for contracting companies like yours. We have well developed methods and a depth of knowledge that only comes with decades of experience. We continually work to adopt new platforms and to keep up with changes to ensure that you receive the best leads at the highest volumes your budget can afford. Simultaneously, we work to ensure that we charge a fair and reasonable rate to our clients without sacrificing a high level and quality of customer service and support. Our goal is to exceed your expectations and provide our clients with transparencies where other marketing firms hide costs and jack up their pricing. In the end we educate our clients to dissect reports and understand their true cost of acquiring and maintaining customers, something you just don’t see with other firms.
