Your Association’s Marketing Partner
Local and national associations face similar challenges, regardless of their mission or industry. These include sharing their mission, attracting and growing membership, increasing attendance at conventions and events, and increasing sponsorships.
Attracting and growing memberships is core to the success of any association. Getting the word out to prospective members and motivating them to join your association is essential to growth and longevity. At Hunter Marketing we will identify what motivates potential members to join your association and build successful campaigns around that activity.
Increasing Event Attendance
Many associations host meetings, events, and conventions to serve as intimate networking opportunities, educational forums, workshops and symposiums. With increased attendance you can connect your members with the information and benefits they want to achieve. We help you make your programs can’t miss-events.
Sponsors increase your association’s abilities to execute programs and increases your ability to increase profits. We are able to help associations identify new sponsors and opportunities for sponsors to support your mission and goals. In addition, we create solutions that show more appreciation and recognition to sponsors than any other organization.
Marketing Services for Associations
Your association is as unique at the members that belong to it. We help identify avenues for potential growth in a way that will ensure your longevity and increase revenues. By helping associations like yours grow their brand awareness and connect members with the information and services they need your will reach new audiences which accelerate your success and growth.
The services most commonly used by our Association clients include: SEO, Web Design, Event Management, Educational Content, Case Study Content, Paid Ads Management, Social Media Development & Advertising, and Reputation Management. The activities we perform within each of these services are considered best in breed, showcasing your non-profit as the right choice to your target audience.
Step 1: Find Your Target Audience
We work with you to identify the best sponsors and donors. We help you seek the situations and types of members that will engage with you again and again, and the ones that can easily become the best advocates for your association. It is our goal to shine the light on your expertise and benefits for members and sponsors. This allows you to become known for the way your association connects and drives achievement.
Step 2: Branding
Your brand must be relatable, memorable and must convey your values, instill compassion, and easily engage long term support. This is a design challenge that we are able to meet for our association clients. It is also the first step in which you align yourself with your mission.
Step 3: Website Strategy
Developing a website that is attractive, engaging and that convert visitors to members and sponsors. We complete this by employing a flexible strategy that works. This includes creating designated areas for programs, member benefits, sponsors, events and education. We often create custom sections of your site to group topics in a way that is easy for site visitors to review.
These pages then are used as landing pages for social posts, ads or for targeting ranking on search engines. When someone is interested in a topic or are searching specific key terms, they don’t go to your home page. Google and other search engines send them to a page that tells them about the specific topic or service they want to know more about. These pages are designed for conversion.
- Events Management – End-to-end events management within your site. From a full events calendar to online ticketing. Stop sending people to third party services and control the entire experience on your site.
- Sponsor Pages – Offer sponsors a full, social-media profile on your site. No one else offers as much real estate, recognition and appreciation to sponsors.
- eCommerce – Sell sponsorships, tickets and more from your site.
- Merchandise – Connect your store to an online fulfillment vendor – offer branded bags, shirts, hats, mugs & more. Only pay for what you buy and create as many products as you wish! Great branding done well with high quality products!
Step 4: Strategy
Now that you have identified your target members, have a solid brand and highly converting website, we create a strategy for ads and/or social media with the goal of engaging with potential members and sponsors across platforms.
Why Choose Hunter As Your Association Marketing Partner?
Hunter Marketing provides first-rate, comprehensive marketing assets and solutions for associations like yours. We have well developed methods and a depth of knowledge that only comes with decades of experience. We continually work to adopt new platforms and to keep up with changes to ensure that you receive the best value possible. In the end we educate our clients to dissect reports and understand their true cost of acquiring and maintaining clients, something you just don’t see with other firms.