Creating Benchmarks to Measure Results
A campaign is only as effective as the goals it achieves. With Hunter Marketing, our focus on identifying your unique sales objectives will ensure that your goals are achieved. Beginning with an Evaluation & Discovery your marketing and sales need measurable goals to drive success.
Identifying those benchmarks, and driving leads and sales towards those objectives is the first step in determining the success of advertising channels. With a periodic review of these goals and objectives, your Hunter Marketing team continues to drive long term campaigns with short term results.
S.M.A.R.T. Marketing Objectives
SPECIFIC
Clearly defined goals are outlined, easily understood, and communicated to your entire team the same way.
MEASURABLE
Benchmarks and Key Performance Indicators (KPI) allow you to properly measure success based on variables unique to your business.
ACHIEVABLE
Success is driven by the ability to achieve your goals. Setting achievable goals provides the challenge needed to create healthy competition.
RELEVANCE
Your goals must coincide with the long term mission of your business. Each of your goals will have a direct objective to help you reach your goals.
TIMELY
Creating a timeline to achieve your goals is imperative to ensuring a sense of urgency is generated throughout your business. This is sometimes referred to as the “pace” of your business.
Marketing Objectives
Nothing is more important when evaluating a client for their sales goals than to understand their key performance indicators (KPI). Depending on the size of your organization and role these elements may be any number of items. Some of the most common include; Lead Generation, Market Share, or Changes in Profit. Any may be correct for your organization. With so many different types of indicators, and so much riding on identifying the correct ones for your business, there’s no wonder so many people ask us about how to identify their marketing objectives.
Types of Marketing Objectives
Sales Growth
Based on units sold or gross revenues, monitored at predetermined intervals, you can easily see change, and measure it.
Customer Acquisition
Any time your business is in a growth phase you will want to keep a close watch on key customer acquisition metrics. These include the cost to gain a new customer, lead to customer ratios, and compare these to previous periods.
Lead Generation
Depending on other metrics you may list lead generation as one of your marketing objectives, specifically the changes in leads and their associated characteristics. This may include cost per lead, conversion rates, and changes in lead value.
Lifetime Value
The old saying goes, “it’s easier to keep a customer than to find a new one,” and increasing the value of each customer that comes to your business is one of the simplest objectives to execute. You’ve already spent time and money acquiring a customer, see your bottom line increase as they continue to come back to you, time and time again.
Other Marketing Objectives
Depending on your current business, and future goals your objectives may include website metrics, SEO ranking, social media engagement, and much more. Clearly defined objectives will pose as a guideline for activities as well as a way to measure success.
Sales Goals as Fundamental
Perfectly executed sales efforts cannot be defined as successful without achieving their goals. Through the process of clearly defining sales goals, your business will be able to measure your success, the success of your marketing, and help you plan for a future. We help to define your plan, outline your objectives, and measure your results.
Your plan will include research for your competition, help you make well informed marketing decisions, and build your online authority to reach your upcoming goals.
