Have you noticed something missing from Google searches on your laptop lately? Probably not, but it’s more likely that you feel like something is missing than notice it. The item you are missing are the ads that use to appear on the right hand sidebar of search results. Why You Don’t Notice Ads Are Missing Many consumers suffer from a phenomenon known as “Marketing Blindness” which prevents them from consciously […]
Archives for March 2016
The Phenomenon of Marketing Blindness
As more and more ads are displayed to consumers everywhere they turn, less and less of them are consciously noticed by the average consumer. In fact, this is such a widespread phenomenon in the marketing industry that analysts have coined the term “Marketing Blindness” to associate with it. In this article we will discuss Marketing Blindness and how it has changed advertising strategy. What is Marketing Blindness? Before we discuss […]
