One of the best ways to stretch your marketing dollar further is to understand your market. As a savvy business owner you know your products and your services, and can likely speak all day on those topics without preparation. Knowing how to speak to the market that is most likely to purchase your products and services is a lot easier said than done. No marketing strategy can be successful without […]
Archives for July 2014
Responding to Negative Press
By now you have at least heard about, if you haven’t heard the 8 minute phone call, that went viral when a customer service representative at Comcast refuses to allow a customer to disconnect service without giving a reason why. This 8 minute call between AOL employee Mr. Block and the CSR is sure to haunt Comcast in the foreseeable future. It couldn’t have come at a worse time for […]
The Power of Optimization
Relying on backlinks to increase traffic to your website could take years to gain a noticeable increase. Here are a couple of techniques you can incorporate into your website to increase your traffic. These adjustments and inclusions will decrease the amount of time it will take to increase traffic, and will compliment other online marketing campaigns helping your budgets stretch further. Review Your Site Many people simply look at the […]
Gaining Traffic the Long-Tail Way
Service providers seem to all be bidding for the same placement in search engines, the coveted first place on the first page for their search terms. With a pay-per-click campaign you may be able to achieve this placement quickly, but when your budget is gone so is your placement. To achieve this placement, or placement that gains you leads and ultimately increases your revenues marketers often suggest using more specific, […]
