The ever changing landscape that is digital marketing is a constantly moving target, which means that watching the latest trends is how you stay on top. As experienced online marketers, we have seen our fair share of trends come and go. Learning what to look for as long-term marketing solutions is key to any marketers success. In 2014, we are sure that these trends will continue to gain momentum and […]
Archives for January 2014
Coffeehouse Disloyalty Cards. Beating Starbucks?
Are These The New Trend? In this age of corporate conglomerates monopolizing industries, small business owners are uniting and utilizing a new tactic to gain market share directly from consumers. The aptly named disloyalty cards are not exactly a new concept, but one picking up steam in one specific industry, coffee. As independent coffeehouse owners establish an alliance against the corporate conglomerate that needs no introduction, Starbucks, the disloyalty concept […]
The Debate Over Mobile Development
Recently a friend of mine that works on Mobile Development, with a company that will remain nameless, was in Las Vegas for one of their annual conventions. As we sat down to lunch we began discussing our experiences, successes, and even failures in the mobile spectrum. My friend develops separate mobile instances for their clients and I have chosen to develop a singular, responsive website design, also called fluid or […]
5 Uses for Google you Probably Didn’t Know About
In terms of the Internet there is one giant gorilla, and that remains to be Google. You would be hard pressed to find someone that hasn’t used Gmail, Google Search, or Chrome. In the world of web development and services, Google Analytics, Google Keyword Tool, and Google’s Developer resources are everyday items not just wanted, but needed to stay at the top of your game. For everyday Google users, Google […]
What’s All the Buzz About?
Whether you are a nuance or a veteran at understanding search engines and their algorithms, chances are you know that the major players, such as Google, update the way that they index the information they display to you from time to time. The Penguin and Panda changes have continued to update, almost on a daily basis, for years now. So, what is all the buzz about a hummingbird? In August […]